Research and Insights

Katherine takes on an integral role within the agency as consumer-centric insights in the food and beverage category become more complex and critical in every channel.

With nearly two decades of work in qualitative, quantitative, secondary and trends research, Plueger brings extensive experience in consumer insights across a wide range of categories to JT Mega. A critical role in the continued growth of the agency, Plueger will elevate the development of marketing and creative strategies across all teams.