Media Channel Specialist

Description

JT Mega Food Advertising is looking for a Media Channel Specialist who’s ready to take the next step in their career. The ideal candidate has experience in planning and executing media campaigns across traditional and digital channels, with a firm background in Programmatic and Site-Direct digital across Display, Video, Audio, and Social.

This is a highly collaborative role, working with an existing media team, a full-service account service/digital/creative team and will have direct client contact.

Who We Are

JT Mega Food Advertising is a rapidly growing agency that specializes in the food and beverage category, with a client roster that includes Fortune 500 companies as well as emerging brands. We apply our deep experience, market insights and strategic planning expertise to develop integrated programs and big ideas that ensure our clients consistently win in the marketplace.

Core Duties

  • Integrate with internal planning teams to plan media within broader communication plans across varied industries
  • Create, launch, and execute cross-channel advertising campaigns against varied objectives, from awareness to lead-gen
  • Function as a digital media lead
  • Have a sound understanding of business strategy and ability to collaborate with analytics and creative team members to achieve goals
  • Present and secure approval for recommended strategies and tactics by both internal and client teams
  • Negotiate and ensure flawless execution of recommended tactics
  • Assess campaign performance, report, and optimize in-market media
  • Assist in managing media budgets and drafting/revising media flowcharts
  • Help manage relationships across channels
  • Maintain healthy relationships with technology, analytics and media partners
  • Communicate workload/project updates proactively
  • Stay current with trends in client industries
  • Develop client-facing POVs on opportunities and trends in the media marketplace
  • Visit and participate in events/conferences as necessary

Desired Experience

  • Bachelor’s degree in marketing, computer science or related field
  • 5 to 7 years digital marketing experience, specifically in Digital Media and Programmatic buying
  • Familiarity and experience with digital media planning/buying resources (DSP, DMP, 3rd Party Ad Serving, Moat/Double Verify, MOZ, comScore, MRI, Google Analytics/similar web analytics suite)
  • Experience planning, optimizing and reporting on a variety of digital media
  • Preferred CPG and/or Retail background
  • Proficient in Microsoft Excel and PowerPoint
  • Must be a self-starter and have a strong desire to learn
  • Strong communication, project management, time management and analytical skills required
  • Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure

Submit Resume & Cover Letter

Interviews will be conducted both virtually and in-person. This hybrid position is based in Minneapolis.

JT Mega is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.

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