Spinning JTM Orange

Published on May 4, 2021January 26, 2022

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Foodservice Case Study

Enabling consumers to demand more from wheat-based products.

Foods traditionally high in fiber aren’t associated with great taste or indulgence. A 125-year-old ingredients manufacturer, Bay State Milling, wants to change this paradigm.

Dig In

Thought For Food

Return of the Automat

Instead of adapting the current restaurant model, what if we created an entirely new model? Time travel to a restaurant concept of the past AND the future.