For JT Mega, it's thought for food that gets us up in the morning. Well, that and an alarm clock. But it's not just food we think about, we're also thinking about all the things that go into bringing food to the consumer. It's thought for grocery, foodservice, convenience, deli, restaurants, distribution, sales, brokers and on and on. Seriously, there's a lot of thinking going on here, and sometimes it has to be done on days when the agency smells like bacon.