Food focused.
Knowledge obsessed.
Creatively charged.

A Food Advertising Agency

In-house Photo Studio

Ignite your culinary vision

Our kitchen is equipped with top-of-the-line commercial appliances and everything you need to bring your stories to life. From recipe development to product launches, our award-winning team has you covered.

Look Around

Blue Flame Culinary Studio logo followed by a variety of food photography

In-house Photo Studio

Ignite your culinary vision

Look Around

Foodservice Case Study

Enabling consumers to demand more from wheat-based products.

Foods traditionally high in fiber aren’t associated with great taste or indulgence. A 125-year-old ingredients manufacturer, Bay State Milling, wants to change this paradigm.

Dig In

Mac n cheese on a yellow fork

Foodservice Case Study

Enabling consumers to demand more from wheat-based products.

Dig In

Foodservice Case Study

Creating a hot commodity out of premium beef.

The premium beef market is competitive and complex. And as a commodity product, it also poses additional challenges to differentiation. For Cargill’s Sterling Silver Premium Meats Brand to stand apart, it needed to stand out.

See How

Chef drizzling sauce over a steak

Foodservice Case Study

Creating a hot commodity out of premium beef.

See How

Agency Reel

Click to feel good

Agency Reel

Click to feel good

In-store Signage

Evolving the Di Lusso Brand

Refreshing the in-store POS for Di Lusso Deli Company enhanced the brand’s premium look and feel and created a cohesive shopping experience for customers throughout Hy-Vee.

Deli counter planogram with updated Di Lusso POS

In-store Signage

Evolving the Di Lusso Brand

Refreshing the in-store POS for Di Lusso Deli Company enhanced the brand’s premium look and feel and created a cohesive shopping experience for customers throughout Hy-Vee.

Consumer Case Study

Turning a 100-year-old liqueur into one of today’s fastest-growing brands.

In 2021, local spirits manufacturer and distributor Phillips Distilling acquired the over-100-year-old Leroux Liqueurs brand. A legacy brand left in disrepair, Phillips saw the promise in Leroux’s portfolio.

Check It Out

GIF of the Leroux homepage

Consumer Case Study

Turning a 100-year-old liqueur into one of today’s fastest-growing brands.

Check It Out

Content Marketing

Talking Turkey Blog

To help inspire school cafeteria staff, we created the JENNIE-O® Talking Turkey blog with tips, recipes and just the cutest little illustrations and animations.

Check out the blog

Dull to delish!

Content Marketing

Talking Turkey Blog

Check out the blog

Thought For Food

Getting Inspired by Mainland Hawaiian Fare

This month, we’re offering an island escape, sharing buzz on the restaurant concepts, chefs, cookbooks and flavors of Hawaii.

Lei it all out

Hawaiian flavors are gaining traction

Thought For Food

Getting Inspired by Mainland Hawaiian Fare

Lei it all out

Thought For Food

A Look into Responsible Food Packaging

This month, we revisit responsible packaging, and the demand created by new legislation, as well as controversy surrounding recycling. Take inspiration from recent innovations in the U.S. and overseas and consider our four recommendations to focus efforts.

Let’s Unwrap

Please Package Responsibly

Thought For Food

A Look into Responsible Food Packaging

Let’s Unwrap
4 shotes of baba's hummus on different colored backgrounds with the words BABA'S across it

Packaging Design

T-Rex Cookie Packaging

T-Rex frozen cookie dough got a packaging refresh! Our qualitative consumer research informed a new design that communicates the product effectively and embraces the brand’s fun, bold identity.

New T-Rex packaging

Packaging Design

T-Rex Cookie Packaging

T-Rex frozen cookie dough got a packaging refresh! Our qualitative consumer research informed a new design that communicates the product effectively and embraces the brand’s fun, bold identity.

Foodservice

CURATING PODCAST CONTENT WITH CHEF PARTNERS

Cargill’s Chef Pete shares insights on emerging trends and industry updates

Foodservice

CURATING PODCAST CONTENT WITH CHEF PARTNERS

Cargill’s Chef Pete shares insights on emerging trends and industry updates

Connected TV

Providing energetic storytelling and brand awareness

at a mass scale with breakthrough COLUMBUS® moments that WOW.

Watch Video

15 second cTV spot about Columbus Craft Meats

Connected TV

Providing energetic storytelling and brand awareness

at a mass scale with breakthrough COLUMBUS® moments that WOW.

Watch Video

 
Rotating image of Del Monte Foodservice website
Flipthrough of the Phillips cocktail guide

Influencer Marketing

We recently put on a “Wandering Prairie” event for Prairie Organic Vodka to connect with discerning drinkers.

Read about it here >

Influencer event for Prairie Organic vodka - a prairie to wander through in the city

Influencer Marketing

We recently put on a “Wandering Prairie” event for Prairie Organic Vodka to connect with discerning drinkers.

Read about it here >

Awards

Award-Winning 3D Pop-Up Book

This imaginative, one-of-a-kind direct mail piece for Hormel Deli Solutions brought the cancelled IDDBA trade show into customers’ homes and won Best Direct Mail in the 2020 GDUSA Design Awards.

Watch Video

Overhead shot of HDS pop-up book open to Put Your Best Board Forward

Awards

Award-Winning 3D Pop-Up Book

This imaginative, one-of-a-kind direct mail piece for Hormel Deli Solutions brought the cancelled IDDBA trade show into customers’ homes and won Best Direct Mail in the 2020 GDUSA Design Awards.

Watch Video
Honey roasted carrots on a plate

Summer of Sandwich Radio Spot

Listen Now

Image of sandwiches with words

Summer of Sandwich Radio Spot

Listen Now

 
Plant-Based is on the Rise
Schwan's vegetable dumpling landing page
Quick Side to Center of the Plate
Screenshot of the

Wellness

Increasing brand awareness to support retail partners

Social media content captures how the product makes you feel.

Regular Girl woman on vespa riding in a circle

Wellness

Increasing brand awareness to support retail partners

Social media content captures how the product makes you feel.

A GIF of different flavors of salsa

Community Involvement

Supporting Emerging Brands in Our Community

Launched in 2018, JTM partners with MN Cup and Naturally Minnesota to bring our expertise to entrepreneurs in the food- and beverage-space through education and an annual $25K JTM Scale Award to support the growth of local start-ups.

JTM Scale MN Cup Naturally Minnesota

Community Involvement

Supporting Emerging Brands in Our Community

Launched in 2018, JTM partners with MN Cup and Naturally Minnesota to bring our expertise to entrepreneurs in the food- and beverage-space through education and an annual $25K JTM Scale Award to support the growth of local start-ups.

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  • Ripple ad: Creamy, Rich, Tasty, All-Around Yum.

  • CPG

    ACCELERATING GROWTH THROUGH INCREASED BRAND AWARENESS

    This campaign uses break-through visuals, a playful approach and clear articulation of what makes Ripple different. It’s Dairy Free Done Right.

  • Ripple ad: Creamy, Rich, Tasty, All-Around Yum.

Social Media

UV Vodka

Come on UV, let’s go party.

Barbie hand reaching for a pink drink with a cotton candy stirrer

Social Media

UV Vodka

Come on UV, let’s go party.

Shots of UV Cake Vodka with a sparkler

Foodservice

Better-for-you Snacking Reimagined

This brochure outlines the data behind the continued rise of snacking.

Foodservice

Better-for-you Snacking Reimagined

This brochure outlines the data behind the continued rise of snacking.

A collage of illustrated postcards featuring Mr. Peanut
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