Texture Is The New Taste Published on March 11, 2021August 27, 2021 Research & Insights Texture Is The New Taste While taste is consistently the top driver of preference in food and beverage, another attribute – texture - cannot be overlooked. Read on Research & Insights Texture Is The New Taste While taste is consistently the top driver of preference in food and beverage, another attribute – texture - cannot be overlooked. Read on Share this: