Thought For Food

2 Areas Where Tradition Is Being Upheld

What if resurrecting the past had less to do with novelty and more to do with preserving culture? What if the motivations were purer…say, saving something from extinction? That is precisely what we are seeing. The attempt to preserve “old world traditions” lest they be forgotten.

Explore Traditions

Thought For Food

10 Pop-Up Experiences From 2023

Creating exclusive experiences is no easy task. Let's explore a range of recent pop-up experiences, to see how they leverage everything from pop culture, to takeovers, and unconventional retail spaces to drive brand engagement and test new product ideas.

Pop in here to learn more

Thought For Food

Catch the Girl Power Wave

After nearly a century of efforts designed to help young girls reimagine what it means to be one, girls – of all ages – are taking charge.

This Way to Female Empowerment

Thought For Food

10 Antidotes to TikTok Food

One of the many common denominators to TikTok food trends is simplicity. Let us propose a countertrend: things that are hard to make.

View the Challenge

Thought For Food

Natural Products Expo West 2023

We’ve been heading to Expo West for years and always walk away with new industry learnings and connections. This year proved no different, and while many of the trends aren’t new to the natural products space, there are key areas gaining momentum.

Get the Recap

Thought For Food

Nostalgia: 2 Ways In

The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.

Connect to the Past

Thought For Food

What You Should Know About Hormonal Health Diets

Women are looking for relief from symptoms brought on by pivotal hormonal changes throughout their life cycle. With a market slow to respond, they’ve taken matters in-house.

Click Here for Examples

Thought For Food

A Restaurant Prediction: Dog-Friendly

With dogs an integral part of the family, and extreme pet-bonding taking place while WFH during the pandemic, it’s no wonder we want to take them everywhere. And increasingly, that means out to eat.

Take Inspiration

Thought For Food

A HANGOVER PSA

Inspired by the holiday season, we’ve looked at the many ways to “profit” from hangover remedies. Whether arming us in our personal lives or aiding us in business, these examples provide value.

Discover Strategies (And Test Markets)

Thought For Food

The Food Trend That Keeps on Giving: Air

Air is increasingly connected to how we eat, cook and shop. It’s become an ingredient, a method of preparation, a ritual in dieting, a restaurant experience and a growing consideration in sustainability practices and claims.

Read Our 3 Recommendations