Segment: Ingredients

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A Comprehensive Look at 2025 Alcohol Trends

In honor of summer fun, we’re exploring trends in the alcohol space. We’ll take you on a tour of global flavors, expose you to the next coffee drink craze, prove that good things come in small packages, touch on eco-friendly developments, share our favorite finds across the industry, and give 10 business-building ideas that span drink branding, food pairings, sponsorships, LTOs, exclusives, collabs and targeting.

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Nostalgia: 2 Ways In

The desire to reconnect with things from the past that once brought us joy is not a byproduct of the pandemic, it’s a desire that’s been here all along. What tends to change are the particular items (and decades) consumers yearn for.

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What You Should Know About Hormonal Health Diets

In health and diet, consumers have a habit of chasing that next big thing – even when it’s controversial. Keto, Whole 30 and a host of other “lifestyle diets” have been scrutinized (and discouraged) by leading health experts like the Mayo Clinic, Harvard, and Prevention magazine, and yet they remain. New propositions under the dietary platform of “hormonal health” have physicians seemingly jumping out of their skin, and yet, they’re still turning consumers’ heads.  

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New Ideas for Retail Sampling

In the last year and a half, we’ve seen retailers adapt to create safer shopping experiences for consumers, and that includes sampling. From ghost kitchens to interactive direct mail, brands are getting creative with sample distribution to overcome obstacles brought on by the pandemic.

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How to Brand With Audio

When it comes to storytelling, the one thing audio can do that visual mediums can’t is: give the eyes a rest. With screen-time at a fever pitch, digital audio can be a welcome, engaging, and memorable solution. Podcasts, social audio, and sonic logos are just a few intriguing elements of this digital listening space.

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