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Launching a fresh take on fiber that speaks to contemporary women in extraordinary ways.

We were charged with introducing a brand new fiber product to women on the go whose lives are anything but regular.

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Our millennial audience enjoys life for the fun and style of it so we didn’t want to recreate the tone and feel of their grandma’s fiber supplement.

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WE DID IT ALL

Name, logo, package design and e-commerce site.

products
  • control
  • balance
  • confidence
digital

Vibrant colors and a hip contemporary vibe generated extraordinary interest and has attracted 25,000 Facebook fans and growing.

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