Organic and Free-From
Wild Harvest
Wild Harvest
Organic and Free-From
![https://jtmega.com/wp-content/uploads/2016/10/wild_harvest-intro.jpg](https://jtmega.com/wp-content/uploads/2016/10/wild_harvest-intro.jpg)
Re-launching an organic & free-from brand that knows what parents value.
Parents want to give their kids quality foods. But they also know organic and free-from foods are traditionally much higher in price and can trigger kid’s “this tastes icky” response.
We ditched the ultra-serious approach most foods in this category adopt and created the “Eat Free. Go Wild” campaign.
![Girl holding up tortilla chips like ears](https://jtmega.com/wp-content/uploads/2016/10/wild-harvest-girl.png)
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![Wild Harvest logo variations](https://jtmega.com/wp-content/uploads/2016/10/logos-grid.jpg)
![Cardboard cutout of kid holding lunchbox for community engagement](https://jtmega.com/wp-content/uploads/2016/10/cutout.jpg)
A more engaging and relatable approach for real parents and their kids.
It grabbed their attention and increased sales in grocery stores coast to coast.
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