Brand Launch

Regular Girl

Regular Girl

Brand Launch

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Launching a fresh take on fiber that speaks to contemporary women in extraordinary ways.

We were charged with introducing a brand new fiber product to women on the go whose lives are anything but regular.

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Our millennial audience enjoys life for the fun and style of it so we didn’t want to recreate the tone and feel of their grandma’s fiber supplement.

WE DID IT ALL

Name, logo, package design and e-commerce site.

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Vibrant colors and a hip contemporary vibe generated extraordinary interest and has attracted 25,000 Facebook fans and growing.

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