Brand Launch

Regular Girl

Regular Girl

Brand Launch

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Launching a fresh take on fiber that speaks to contemporary women in extraordinary ways.

We were charged with introducing a brand new fiber product to women on the go whose lives are anything but regular.

Regular Girl logo
Regular Girl fun facts
RG Pattern
RG Pattern
RG Pattern

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Our millennial audience enjoys life for the fun and style of it so we didn’t want to recreate the tone and feel of their grandma’s fiber supplement.
Regular Girl on a scooter
Friends smiling and laughing

WE DID IT ALL

Name, logo, package design and e-commerce site.

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Regular Girl products
Control
Balance
Confidence

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Regular Girl website on a desktop and mobile

Vibrant colors and a hip contemporary vibe generated extraordinary interest and has attracted 25,000 Facebook fans and growing.

Facebook
Women's restroom sign
Clinking champagne glasses graphic
Happy Leap Day!
Peace out, sugar crashes!
Corndog with ketchup and mustard
Happy 4th of July!
33 Hat Lovin' Outfits
8 things to do with your BFF before her wedding
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