Refreshed Positioning

Land O Lakes GDI

Land O Lakes GDI

Refreshed Positioning

https://jtmega.com/wp-content/uploads/2020/12/LOL_Ing_LOGO.png

Making Ingredients the Star

Land O’Lakes is known the world over for its butter, milk and cheeses. But they also have brilliant creative minds that do wonders with dairy ingredients — producing powders and seasonings that flavor many of our favorite foods incognito.

Array
Array

Showcasing the Flavor Possibilities

Through print, digital display ads and optimized website landing pages we piqued interest in the science of flavorology.

layout orientation: imageonly

layout orientation: text

Knowing the audience

We decided to give R&D food scientists their due credit and show the manufacturing world how serious they were about snack integrity.

Simplifying the experience

We streamlined the process for food manufacturers to acquire samples and showcased the range of flavor possibilities at their fingertips. And we helped rename and reorganize their entire portfolio of offerings to make it simpler for manufacturers to understand the breadth of solutions Land O’Lakes Global Dairy Ingredients provides.

layout orientation: textonly

Delivering the Goods

Finally, we challenged manufacturers to put our products to the test by sending samples that clearly displayed our understanding of the science of good taste.

Array
Array
Array

CLOSE