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Making Ingredients the Star

Land O’Lakes is known the world over for its butter, milk and cheeses. But they also have brilliant creative minds that do wonders with dairy ingredients — producing powders and seasonings that flavor many of our favorite foods incognito.

  • Discover the Science of Superior Snackology
  • Advanced Organic Cheddarstry
Through print, digital display ads and optimized web site landing pages we peaked interest in the science of flavorology.

Showcasing the Flavor Possibilities

Through print, digital display ads and optimized web site landing pages we peaked interest in the science of flavorology.

Land O Lakes GDI Refreshed Positioning on multilple devices

Knowing the audience

We decided to give R&D food scientists their due credit and show the manufacturing world how serious they were about snack integrity.

Giving due credit to R&D food scientists

Simplifying the experience

We streamlined the process for food manufacturers to acquire samples and showcased the range of flavor possibilities at their fingertips. And we helped rename and reorganize their entire portfolio of offerings to make it simpler for manufacturers to understand the breadth of solutions Land O’Lakes Global Dairy Ingredients provides.

rename and reorganize the entire portfolio of offerings

Delivering the Goods

Finally, we challenged manufacturers to put our products to the test by sending samples that clearly displayed our understanding of the science of good taste.

  • Advanced Organic Cheddarstry kit
  • Advanced Organic Cheddarstry kit
  • Advanced Organic Cheddarstry kit