Refreshed Positioning
Land O Lakes GDI
Land O Lakes GDI
Refreshed Positioning
Making Ingredients the Star
Land O’Lakes is known the world over for its butter, milk and cheeses. But they also have brilliant creative minds that do wonders with dairy ingredients — producing powders and seasonings that flavor many of our favorite foods incognito.
Showcasing the Flavor Possibilities
Through print, digital display ads and optimized website landing pages we piqued interest in the science of flavorology.
Knowing the audience
We decided to give R&D food scientists their due credit and show the manufacturing world how serious they were about snack integrity.
Simplifying the experience
We streamlined the process for food manufacturers to acquire samples and showcased the range of flavor possibilities at their fingertips. And we helped rename and reorganize their entire portfolio of offerings to make it simpler for manufacturers to understand the breadth of solutions Land O’Lakes Global Dairy Ingredients provides.
Delivering the Goods
Finally, we challenged manufacturers to put our products to the test by sending samples that clearly displayed our understanding of the science of good taste.
